Frase
Content research and writing platform
- Marketing & sales · editorial fit
Overview
Frase is a content operating system for SEO and AI search that connects research, drafting, publishing, optimization, monitoring, and visitor questions. It audits sites, prioritizes opportunities, writes fixes in a brand voice, and places each change in an approval workflow.
The platform is aimed at content marketers, SEO teams, agencies, and enterprises that need an ongoing loop from search data and AI visibility to publishable content and measurable improvements.
Supported use cases
SEO content operations
Content teams can audit sites, find opportunities, create briefs and drafts, and measure search performance.
AI visibility
Teams can track whether AI tools mention their pages and create content intended to become cited sources.
Content maintenance
Content Guard can identify slipping pages and prepare revisions for review or selected low-risk automation.
Key capabilities
SEO and AI search audits
Frase scores pages for search and AI readiness, tracks rankings and AI mentions, and identifies pages or questions that need work.
Research and drafting
It uses search data, competitors, existing pages, and visitor questions to prioritize and draft content in a brand voice.
Approval and autonomy controls
Users can review drafts and fixes, choose autonomy levels, and approve changes before publication.
Publishing and monitoring
Frase publishes to WordPress, Webflow, Sanity, Wix, or FraseCMS and continues monitoring content for decay or ranking changes.
