
Primetag Universe
AI social and creator intelligence workspace for discovery, campaign research, and reporting.
- Beauty
- Fashion
- TikTok
- YouTube
- Web
- Research & knowledge · editorial fit

Overview
Primetag Universe is a social-intelligence and influencer-marketing analysis product for researching creators, competitors, content, audiences, and campaign performance across supported social networks. It uses Primetag’s indexed creator-content data to help brands and agencies move from discovery into campaign measurement.
The product analyzes Instagram, TikTok, and YouTube creator content at enterprise scale, linking discovery and competitor research with audience and campaign measurement.
Supported use cases
Build a creator shortlist
Research creators and content signals before outreach or campaign selection.
Benchmark competitors
Compare brand and competitor creator activity in a market.
Measure an influencer campaign
Track participating creators, content, and reported campaign performance.
Limitations
Network coverage is bounded
The cited official material centers on Instagram, TikTok, and YouTube rather than every social platform.
Pricing and trial are undisclosed
Access is sales-led, and the public materials do not list a self-serve plan.
Key capabilities
Creator discovery
Searches and evaluates creators and their content for campaign planning.
Competitor and market intelligence
Analyzes brands, categories, competitors, and social content patterns.
Campaign measurement
Tracks creator activity and campaign results across supported networks.
Cross-network social data
Works with indexed creator content from Instagram, TikTok, and YouTube.