Semrush
Marketing and brand-visibility tools for digital marketing work.
- Marketing & sales · editorial fit
Overview
Semrush is a digital-marketing platform for search visibility, competitive research, and content planning with AI-assisted tools. It helps teams investigate keywords and competitors, identify content opportunities, and measure performance across campaigns.
The product is aimed at SEO and marketing teams that need research and execution context in one platform. Data sources, limits, and AI features vary by subscription and module.
Supported use cases
SEO planning
Find search opportunities and build a content plan.
Competitive analysis
Compare visibility and strategy against competing domains.
Content optimization
Improve a draft using keyword and performance context.
Key capabilities
Search and competitor research
Analyzes keywords, domains, competitors, and visibility signals.
Content assistance
Helps plan, draft, or optimize content around a search opportunity.
Campaign measurement
Tracks performance and surfaces areas for improvement.
Related tools
AI capabilities across HubSpot customer platform
