Brandwatch
Consumer intelligence and social media management platform
- Marketing & sales · editorial fit
Overview
Brandwatch is a consumer-intelligence and social-media-management platform that uses AI to monitor conversations and support content workflows. It helps brands collect social and web signals, understand audiences, and coordinate publishing or response.
The product is aimed at brands and agencies managing reputation, research, and social activity. Data coverage, channels, and dashboards depend on the purchased configuration.
Supported use cases
Brand monitoring
Track how a brand or campaign is discussed across channels.
Audience research
Identify themes and signals for a marketing decision.
Social operations
Plan and manage content or responses from one workspace.
Key capabilities
Consumer intelligence
Collects and analyzes public conversation and audience signals.
Social monitoring
Tracks topics, brands, and sentiment across supported sources.
Content and response workflow
Supports social publishing, planning, and engagement operations.
Related tools
AI capabilities across HubSpot customer platform
