Clay
Data enrichment and workflow platform for go-to-market teams
- Marketing & sales · editorial fit
Overview
Clay is a data-enrichment and workflow platform for go-to-market teams. Users build research tables, enrich company or person records from multiple sources, and connect the results to personalized outreach or downstream workflows.
The product is aimed at sales and marketing teams that need flexible prospect research and orchestration. Data availability, provider coverage, and usage costs depend on the connected sources.
Supported use cases
Prospect research
Build a richer account or contact brief before outreach.
Campaign personalization
Generate tailored messaging from enriched data.
GTM operations
Automate a repeatable research-and-routing workflow.
Key capabilities
Data enrichment
Adds firmographic, contact, or other research fields to records.
Research workflows
Combines sources and transformations in a table-like workbench.
Outreach preparation
Uses enriched context to support personalized messages or next actions.
Related tools
AI capabilities across HubSpot customer platform
