CommunityDesk
Organize social comments into recurring conversations, draft replies and manage keyword-triggered comment-to-DM campaigns.
- X
- Community & engagement · editorial fit
- Web · editorial fit
Overview
CommunityDesk organizes social comments around people and recurring conversations instead of treating every comment as an isolated ticket. It keeps per-person context, prepares replies for approval, and maps repeated topics across the community.
The same workspace can run keyword-triggered comment-to-DM campaigns and report on engagement. Teams remain responsible for approving messages and for operating within the messaging rules of each connected platform.
Supported use cases
Recognize returning members
See prior context before replying to a frequent commenter.
Run a keyword campaign
Move qualifying public comments into an approved direct-message flow.
Review community themes
Use conversation and campaign analytics to find repeated questions.
Key capabilities
Conversation map
Groups related interactions and preserves per-person context.
Reply assistance
Drafts responses for a human to approve.
Comment-to-DM campaigns
Triggers campaign messages from configured comment keywords.
Related tools
AI capabilities across HubSpot customer platform
