Sprout Social
Social media management platform with content planning and an AI Assist feature in the current product surface.
- Social post
- Social publishing · editorial fit
- Social publishing · editorial fit
- Web · editorial fit
Overview
Sprout Social is a social management platform for publishing, customer care, analytics, listening, and influencer campaigns. Its Smart Inbox centralizes supported conversations, while planning and approval tools coordinate outbound content.
AI Assist and Sprout’s Trellis models help with drafting, response, and analysis inside those workflows. Standard, Professional, and Advanced plans are paid and can be evaluated through a 30-day no-card trial; listening and influencer capabilities may be packaged separately.
Supported use cases
Coordinate enterprise publishing
Apply roles and approvals to content across brand accounts.
Operate social customer care
Assign and answer inbound messages from a shared queue.
Analyze brand conversations
Combine account reporting with optional listening research.
Limitations
Advanced products may cost extra
Profile counts, users, analytics, listening, influencer workflows, and service features depend on plan and add-ons.
Key capabilities
Publishing and approvals
Plans, reviews, and publishes posts across supported networks.
Smart Inbox and care
Routes social conversations into shared response workflows.
Analytics and listening
Measures performance and, with eligible products, monitors broader audience discussion.
Related tools
AI capabilities across HubSpot customer platform
