Leonardo AI

Generative image and creative production platform

Freemium
  • Image & design · editorial fit

Overview

Leonardo.Ai is a creator-first generative platform for producing and editing images and video. Users can start from a prompt or custom model, refine images and motion while preserving important visual elements, and upscale finished work for print, display, or production delivery.

The platform combines a browser creative workspace, personal model training, collections, an API, and team plans. Its use-case pages cover marketing, graphic design, print on demand, photography, architecture, storyboards, and character work, making it suitable for both individual creators and production teams.

Supported use cases

Brand and campaign production

Generate and iterate on marketing, social, banner, and campaign assets.

Games and entertainment

Develop character, concept-art, storyboard, and motion directions.

Production-scale content

Use personal or team models and the API to create repeatable visual workflows.

Limitations

Plan-dependent rights and limits

Leonardo documents different ownership terms for free versus paid creations and plan-dependent token, concurrency, and model limits.

Key capabilities

  • Image and video generation

    Creates visuals from prompts or custom models and turns static ideas into motion content.

  • Precise generative editing

    Edits image and video while preserving characters, composition, style, and intent.

  • Upscaling and delivery quality

    Improves resolution and clarity for print, high-resolution displays, and professional delivery.

  • Custom models and API

    Supports personal AI model training, team collaboration, and programmatic API access.