Recraft

AI design platform for image and vector asset creation

Freemium
  • Image & design · editorial fit

Overview

Recraft is a generative design platform for creators, sellers, and teams that need images and editable vector graphics. It combines an image generator with vector generation, photo editing, background removal, upscaling, erasing, and mockup workflows so a concept can move toward a design-ready asset in one workspace.

The product explicitly targets professional visual work such as logos, icons, advertisements, characters, and stock-style imagery. Its API exposes image and vector generation, editing, inpainting, outpainting, background removal, batch jobs, and asynchronous processing for internal or customer-facing pipelines.

Supported use cases

Brand and logo systems

Generate logos, icons, typography, and on-brand visual directions.

Advertising and product imagery

Create ads, characters, mockups, or stock-style images for campaigns and commerce.

Embedded visual tooling

Use the API to add vector or image operations to an internal or customer-facing application.

Limitations

Free-plan rights

Recraft says free-plan images are publicly visible, owned by Recraft, and not licensed for commercial use; paid-plan rights differ.

Key capabilities

  • Raster and vector generation

    Creates images and complex editable vector graphics with consistent styles and design-ready typography.

  • Design editing tools

    Provides photo editing, background removal, erasing, upscaling, and mockup generation.

  • API production workflows

    Offers programmatic generation, editing, inpainting, outpainting, background removal, batch jobs, and asynchronous processing.

  • Commercial rights by plan

    Paid plans provide private generations and commercial ownership terms that differ from the free plan.